Got Questions?
Frequently asked questions.
Everything you need to know about the Coffee Hustle Playbook™.
What does it mean to be certified?
The coffee industry is very competitive. There are likely several mobile coffee businesses in your area already competing for local business. An active certificate and badge demonstrate your commitment to excellence in your business operations and places you on a higher platform than other local businesses in the industry.
Certification is achieved through your completion of our comprehensive business training and passing a final exam. Clients will recognize you as a preferred partner, equipped with the same business expertise that propelled Cleveland Espresso into a thriving, established business with impressive client base.
The Coffee Hustle Playbook™ badge boldly signals to the industry that you are serious about your business and the service you provide. And as a certified partner, you will be listed in our directory as a recommended business.
Certification is only available through completion of the Dominator course.
How much does training cost?
We have 3 course levels that come with different features and pricing which can be found here. The basic course for starters is the Learner course at $299. The Runner course includes both Learner & Runner courses and is $499. And the Dominator course includes all 3 courses plus certification for $750.
In addition to the course tuition, we offer a la carte services for an additional cost – such as creating your Google business page or in-person consultation for a specific event.
What format is the training?
Training is on-demand videos, podcasts, quizzes, and the CHP™ workbook. Each course includes email and/or phone support, depending on the course.
Do I have to complete training within a certain period of time?
Yes, training must be completed within 45 days. You may choose to extend your training for a monthly fee.
After 120 days, your coursework is reset and you will have to start the course over. Please note there are no refunds if you do not complete your course.
Those seeking certification should complete the course and pass the final exam within 45 days with up to an additional 45 day extension, for a total of 90 days. If the course is not completed within the first 45 days, an extension can be requested for a monthly fee for additional time.
How will training help me?
Starting a business from the ground up takes time before you will begin to see the fruit of your labor. This is because you need time to perfect your operations through trial and error – these are appropriately called growing pains! – and also build your clientele and referrals, which will take years.
It wasn’t until they were 10 years in the business that Starbucks became a recognized brand.
Amazon – Took 7 years (1994 → ~2001)
Airbnb – Took 5 years (2008 → ~2013)
Netflix – Took 6 years (1997 → ~2003)
YouTube – Took 5 years (2005 → ~2010)
Uber – Took 5 years (2009 → ~2014)
Spotify – Took 6 years (2006 → ~2012)
Apple – Took 7 years (1976 → ~1983)
Tesla – Took 9 years (2003 → ~2012)
Chobani – Took 6 years (2005 → ~2011)
Instagram – Took 5 years (2010 → ~2015)
Consider The Coffee Hustle Playbook™ a fast track to profitability.
*Source: Britannica
How much will it cost for equipment?
If you are starting fresh as a coffee vendor, you can expect to spend approx. $3,500–$4,000 to launch a basic coffee cart and approx. $7,500–$10,000 to be fully equipped to run large scale events.
From our experience, we have zeroed in on the best performing yet most affordable equipment. We will provide a list of recommended equipment to save you from having to do your own hours of research. Don’t go with what you’re seeing online. There’s a better way!
If I become certified through the Dominator course, do I have to get a 2nd certificate for another location?
Yes, each certificate is for one business operation in one city. Your exclusive market is a 50-mile radius of the largest city near you.*
*Some major U.S. cities do not qualify for exclusivity. Exclusivity expires after 2 years, but is extendable for a fee.
Can I lose my active certificate?
Yes, at our discretion, we may choose to revoke your certificate. We will revoke the certification of a partner should we discover you are operating your business in a manner that is unprofessional, not adhering to local governing laws and ordinances, or receiving negative reviews online. There may be other reasons not listed here. But typically, we find if you are serious and invested in your business, you will run it at a high level.
What is your refund policy?
The course tuition is non-refundable after you have accessed our materials.
Ready to get started?
Join the Coffee Hustle Playbook™ and start building your coffee empire.
